The 15 Most Popular Brazilian Influencers on Instagram

Do you like internet and social media? Do you follow celebrities on Instagram and know all about their lives and work? Well, if you said yes, maybe following the most popular Brazilian influencers on Instagram is a great way to practice your Portuguese and connect with Brazilian culture and current trends.

From football players to singers, actors, and fashion icons, these people are the most-followed internet celebrities on Instagram in Brazil.

Further reading: The 10 Most Famous Brazilian Celebrities Nowadays.

1. Neymar Jr.

Neymar is a Brazilian professional football player who plays for Paris Saint-Germain and the Brazil national football team. He is a controversial player — while some consider him one of the best players in the world, others think he is overrated. The footballer is also famous in Brazil for his party lifestyle and dating history.

As of August 2022, Neymar has 177 million followers on Instagram.

Read more: The Greatest Brazilian Footballers of All Time.

2. Ronaldinho Gaúcho

Ronaldinho Gaúcho was an attacking midfielder footballer who played for Grêmio, Paris Saint-Germain, Barcelona, Milan, and the Brazil National Team, among others. He is popular for his technical skills, creativity, dribbling ability, tricks, and ability to score.

To this day, Ronaldinho is still considered one of the best football players in the world. Some of his achievements include a FIFA World Cup, a FIFA Confederations Cup, and an Olympic Bronze Medal.

As of August 2022, Ronaldinho Gaúcho has 67 million followers on Instagram.

3. Anitta

Anitta is a Brazilian singer who rose to fame in 2013 after releasing the single Show das Poderosas. In that same year, she won the Artist of the Year award in Brazil. She started her career singing carioca funk music but later changed her music style to pop.

Furthermore, in 2017, Anitta started to focus on her international career, which is now well consolidated. She has collaborated with Iggy Azalea, Major Lazer, DJ Alesso, J Balvin, Maluma, and others.

As of August 2022, Anitta has 63 million followers on Instagram.

Read more: What are the most played Brazilian songs in recent years?

4. Whindersson Nunes

Whindersson Nunes is the biggest Brazilian comedian nowadays. He started his career as a YouTuber and even though he does not focus on producing content for the online video-sharing platform anymore, he still has over 43 million subscribers on his channel.

If you want to learn more about his work, his stand-up show Adult is available on Netflix.

As of August 2022, Whindersson Nunes has 58 million followers on Instagram.

5. Marcelo Vieira

Marcelo Vieira is a Brazilian footballer who plays as a left-back and is one of the most popular Brazilian influencers on Instagram. He is famous for his offensive skills, tricks, and technical qualities. He played for Real Madrid for 15 years, winning 25 trophies for the club.

As of August 2022, Marcelo Vieira Jr. has 58 million followers on Instagram.

6. Tatá Werneck

Tatá Werneck is a Brazilian actress, television host, and comedian, one of the best in her generation. She started her acting career at the age of 11 and rose to fame doing comedy shows for MTV Brasil.

After that, she worked on soap operas and hosted a few TV shows. Currently, she is the host of comedy talk show Lady Night.

As of August 2022, Tatá Werneck has 53 million followers on Instagram.

7. Larissa Manoela

Larissa Manoela rose to fame as a child actress for children’s soap operas on SBT television network. At the same time, she also debuted as a singer, doing live concerts all over Brazil for her young audience. At age 21, she already worked on thirteen TV shows and ten movies.

As of August 2022, Larissa Manoela has 46 million followers on Instagram.

8. Maísa

Maísa started her career at the age of three, lip-syncing songs on Programa Raul Gil. By that time, she was known as the Brazilian Shirley Temple because of her curls and spunky personality. Brazilians immediately fell in love with her, and she went on to host several children’s TV shows.

Her popularity grew rapidly and Maísa started to act in soap operas and movies. Today, Maísa is 20 years old and considered a great role model for children and teenagers.

As of August 2022, Maísa has 44 million followers on Instagram.

9. Gusttavo Lima

Gusttavo Lima is one of the most famous Sertanejo singers in Brazil and one of the most popular Brazilian influencers on Instagram. He is famous in Brazil for his many hit songs, but gained international prominence for his song Balada. You may have heard it before.

As of August 2022, Gusttavo Lima has 43 million followers on Instagram.

10. Bruna Marquezine

Bruna Marquezine is a Brazilian actress. She started out as a child star and became famous for her dramatic roles. She is also a popular fashion icon and influencer. Bruna is now starting her international career and just landed a role in the next DC Comics movie, Blue Beetle.

As of August 2022, Bruna Marquezine has 43 million followers on Instagram.

11. Marília Mendonça

Sadly, Marília Mendonça died recently in a plane crash. She was only 26 and one of the most popular singers in Brazil at the time. Besides being a famous singer, Marília was also an important songwriter, having written hit songs for several other country artists before reaching national fame.

As of August 2022, Marília Mendonça has 41 million followers on Instagram.

12. Marina Ruy Barbosa

Marina Ruy Barbosa is a Brazilian actress who started to work on soap operas as a child. She is famous for her long red hair and for featuring in several shampoo commercials. She is also a fashion icon and one of the most popular Brazilian influencers on Instagram, known for her personal style.

As of August 2022, Marina Ruy Barbosa has 40 million followers on Instagram.

13. Virgínia Fonseca

Virginia Fonseca is the only online celebrity on this list who is not a singer, actress, or footballer. She rose to fame on the internet as a social media influencer. Besides being one of the most popular Brazilian influencers on Instagram, she also hosts a podcast on YouTube.

Moreover, she is famous for sharing her life on Instagram, especially her marriage with singer Zé Felipe and her routine with their daughter.

As of August 2022, Virgínia Fonseca has 38 million followers on Instagram.

14. Wesley Safadão

Wesley Safadão started his career singing forró music. Nonetheless, he rose to national fame after switching to Sertanejo, even though he still follows his roots.

As of August 2022, Wesley Safadão has 37 million followers on Instagram.

15. Daniel Alves

Daniel Alves is a Brazilian professional footballer who plays as a right-back for Club Universidad Nacional and the Brazil national team. He has won 47 titles in his career. He loves sharing his life and fashion style on Instagram.

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